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Lay of the Brand
Merritt Group
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Episodes
B2B Influencer Marketing with Carter Hostelley, LeadTailFebruary 21, 2024
2024 B2B Media Outlook with Sam WhitmoreJanuary 24, 2024
The 5 Scariest B2G Marketing Mistakes with Matt Donovan, Merritt GroupNovember 09, 2023
Marketing to healthcare CIOs — our 2022 survey resultsJanuary 31, 2023
2023 predictions for marketing and PR with Microsoft and Merritt GroupJanuary 05, 2023
Take control of your personal brandSeptember 15, 2022
B2B marketing in the metaverseMarch 17, 2022
Launching and Measuring Your B2G ABM Campaign with Aaron Heffron and Kate TongFebruary 04, 2022
Creating valuable B2G content for ABM with Aaron Heffron and Courtney HastingsNovember 18, 2021
EdTech: Adapt and evolve your marketing with Laura Sullivan, Presence LearningOctober 20, 2021
The value of account-based marketing (ABM) for the federal government with Aaron Heffron, Market ConnectionsSeptember 29, 2021
Aligning marketing and sales for B2G ABM and DBMJune 15, 2021
B2G ABM prospecting with Mark AmtowerMay 18, 2021
Diversity, Equity and Inclusion (DE&I)February 24, 2021
Do newswires have a future?December 18, 2020
How to market to CISOs with 7-Eleven & T.E.N.November 10, 2020
Virtual event speaking: Land the gig, make it unforgettableOctober 13, 2020
How to land funding in today’s environment w/ S3 Ventures’ Eric EngineerSeptember 14, 2020
CMO insights: Strategies for getting back to business part 2June 24, 2020
CMO insights: Strategies for getting back to business part 1June 24, 2020
CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQDecember 17, 2019
The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock TechnologiesNovember 12, 2019
The top digital marketing essentials to stay relevant w/ Merritt Group's Pasha IrshadSeptember 10, 2019
Storytelling in the tech industry: Do's & don'ts - GMU panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed AhmedAugust 22, 2019
The evolution of performance marketing in tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail BracyJuly 29, 2019