Lay of the Brand
Merritt Group
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
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Episodes
B2B Influencer Marketing with Carter Hostelley, LeadTail
February 21, 2024
2024 B2B Media Outlook with Sam Whitmore
January 24, 2024
The 5 Scariest B2G Marketing Mistakes with Matt Donovan, Merritt Group
November 09, 2023
Marketing to healthcare CIOs — our 2022 survey results
January 31, 2023
2023 predictions for marketing and PR with Microsoft and Merritt Group
January 05, 2023
Take control of your personal brand
September 15, 2022
B2B marketing in the metaverse
March 17, 2022
Launching and Measuring Your B2G ABM Campaign with Aaron Heffron and Kate Tong
February 04, 2022
Creating valuable B2G content for ABM with Aaron Heffron and Courtney Hastings
November 18, 2021
EdTech: Adapt and evolve your marketing with Laura Sullivan, Presence Learning
October 20, 2021
The value of account-based marketing (ABM) for the federal government with Aaron Heffron, Market Connections
September 29, 2021
Aligning marketing and sales for B2G ABM and DBM
June 15, 2021
B2G ABM prospecting with Mark Amtower
May 18, 2021
Diversity, Equity and Inclusion (DE&I)
February 24, 2021
Do newswires have a future?
December 18, 2020
How to market to CISOs with 7-Eleven & T.E.N.
November 10, 2020
Virtual event speaking: Land the gig, make it unforgettable
October 13, 2020
How to land funding in today’s environment w/ S3 Ventures’ Eric Engineer
September 14, 2020
CMO insights: Strategies for getting back to business part 2
June 24, 2020
CMO insights: Strategies for getting back to business part 1
June 24, 2020
CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
December 17, 2019
The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock Technologies
November 12, 2019
The top digital marketing essentials to stay relevant w/ Merritt Group's Pasha Irshad
September 10, 2019
Storytelling in the tech industry: Do's & don'ts - GMU panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed Ahmed
August 22, 2019
The evolution of performance marketing in tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail Bracy
July 29, 2019
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