Lay of the Brand

CMO insights: Strategies for getting back to business part 2

June 24, 2020 Merritt Group Season 1 Episode 11
Lay of the Brand
CMO insights: Strategies for getting back to business part 2
Show Notes

Tech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts -- Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global --  shared perspectives on messaging, content and measurement as well as aligning with sales and the C-suite. In part 2, they provide more insights on realigning marketing resources, map out the future of events, but give actionable recommendations you can apply today.