B2B marketing in the metaverse

Is the metaverse just the next "next big thing?" Or is it a totally new way of looking at interactivity and engagement? And what can marketers be doing now to make sure they aren’t left behind? Listen in for insights from Yashar Behzadi, CEO and founder of  Synthesis AI.

Chapters

• 0:00 What does the metaverse mean for B2B marketers?
• 1:07 What is the Metaverse, anyway?
• 3:41 What comes first, the technology or the killer app?
• 6:27 You need advances in hardware but also core AI
• 7:18 Is it premature for brands to rush to the Metaverse?
• 8:21 The role of startups
• 9:30 Multiple metaverse madness
• 11:36 Are virtual conferences real enough?
• 12:59 Upleveling demos and collaboration
• 15:05 Getting in before the inflection point?
• 16:47 Personalization vs privacy vs CX
• 19:27 Pervasive advertising: par for the course
• 21:42 Brands should gain information now for 2-4 years ahead