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Lay of the Brand
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Lay of the Brand
The 5 Scariest B2G Marketing Mistakes with Matt Donovan, Merritt Group
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Merritt Group
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Season 2
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Episode 27
Marketing to the government is very different from a B2B approach. A lot of government-focused companies have strategies in place to crack this code, and have even engaged marketing and PR agencies to help them do it right.
Even so, it’s too easy to make avoidable errors that can derail your program — and your ability to engage government buyers.
To find out how to avoid 5 of the biggest mistakes that government marketers and their agencies can make, we’re talking with Matt Donovan, a Merritt Group partner who leads the team focused on government marketing and PR.