B2G Marketing: Creating End of FY24 Impact with Mark Amtower Artwork

Lay of the Brand

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Lay of the Brand

B2G Marketing: Creating End of FY24 Impact with Mark Amtower

August 28, 2024 • Merritt Group • Season 3 • Episode 31

The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to do now -- and what to focus on going forward. Not that he has an opinion.