Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle Shafer Artwork

Lay of the Brand

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Lay of the Brand

Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle Shafer

December 03, 2024 • Merritt Group • Season 3 • Episode 33

Reaching CISOs has never been easy, but with different channels coming to the forefront and a barrage of AI-powered threats (and solutions) to contend with, how to engage that audience is trickier than ever.

On this episode, Gianna Whitver, CEO of the Cybersecurity Marketing Society, and Merritt Group's cybersecurity lead Michelle Shafer, spell out where to focus your efforts now and in the year ahead.