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Lay of the Brand
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Lay of the Brand
B2G success in a DOGE environment with guest Brian Chidester
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Merritt Group
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Season 3
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Episode 34
In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle podcast. With government agencies facing mounting pressure to operate more efficiently while staying mission-aligned, they uncover steps B2G companies can take right now to stay relevant. This conversation highlights the urgent need for strategic marketing, proactive positioning, and meaningful engagement to ensure that GovCons remain essential partners in an evolving landscape.