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Lay of the Brand
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Lay of the Brand
Next-level analyst relations
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Merritt Group
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Season 4
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Episode 38
A new Sapio Research report finds that 92 percent of decision-makers say analysts directly shape their opinions on vendors and solutions. So how do you make analyst relations an effective part of your strategy? And what do they really want from you?
To find out the secrets to powerful analyst relations, host Peter Jacobs talks with
- Melinda Marks, Practice Director for Cybersecurity at Omdia;
- Ashley Vandiver, who’s led Analyst Relations at Cisco, Palo Alto Networks, and Secureworks; and
- Oliver Cowley, of Merritt Group's cybersecurity public relations team.
Download the Saprio Research report here.