Diversity, Equity and Inclusion (DE&I)

Diversity, equity, and inclusion (DE&I) are in the forefront of a national conversation. For B2B and B2G tech marketers and PR pros, DE&I poses questions that drive decisions about messaging, outreach, and whether or not to take a public stand on issues.  Carrie Drake, Director of Government Marketing for Maxar and the former president and a current board member of Women in Technology joins us for an in-depth look at ways marketers can help their companies navigate these waters.

“Are you shaping your message for various audiences or are you shaping your message for one?” — Carrie Drake

Chapters

• 1:16 Diversity and Tech Opportunities
• 3:58 The Marketing + PR Landscape
• 7:42 Carefully Managing Recruitment and Diversity
• 10:26 DE&I + Accessibility
• 13:23 Breaking Down Silos To Craft Influential Stories
• 15:39 Adapting Brand Communications to Reach Younger Generations
• 19:24 Wrapping Up: DE&I and the Future of Marketing + PR