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Lay of the Brand

Merritt Group

Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

Recent Episodes

16. Diversity, Equity and Inclusion (DE&I)February 24, 2021 Episode artwork 15. Do Newswires Have a Future?December 18, 2020 Episode artwork 14. How to Market to CISOs with 7-Eleven & T.E.N.November 10, 2020 Episode artwork 13. Virtual Event Speaking: Land the Gig, Make it UnforgettableOctober 13, 2020 Episode artwork 12. How to Land Funding in Today’s Environment w/ S3 Ventures’ Eric EngineerSeptember 14, 2020 Episode artwork 11. CMO Insights: Strategies for Getting Back to Business Part 2June 24, 2020 Episode artwork 10. CMO Insights: Strategies for Getting Back to Business Part 1June 24, 2020 Episode artwork 9. CMO Roundtable: How to Maximize and Prioritize Your Marketing Budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQDecember 17, 2019 Episode artwork 8. The Art of Marketing in B2G: Content is Key–With Allan Rubin, CMO of ORock TechnologiesNovember 12, 2019 Episode artwork 7. The Top Digital Marketing Essentials to Stay Relevant w/ Merritt Group's Pasha IrshadSeptember 10, 2019 Episode artwork 6. Storytelling in the Tech Industry: Do's & Don'ts - GMU Panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed AhmedAugust 22, 2019 Episode artwork 5. The Evolution of Performance Marketing in Tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail BracyJuly 29, 2019 Episode artwork 4. How to Create an Agile Brand w/ Greg Kihlström, Host of Agile World PodcastJune 10, 2019 Episode artwork 3. Building Positive Brand Perception in the Tech Industry w/ GMU Comms Professor, Sergei SamoilenkoJune 10, 2019 Episode artwork 2. Reputation Management in the Tech Industry: Panel w/ NPR's Jack Speer, Microsoft's Tonya Klause and Merritt Group's Senior VP Shahed AhmedJune 10, 2019 Episode artwork 1. Branding Your Company Amid Industry Disruption w/ Amber Allman, VP of Corporate Comms at GannettJune 10, 2019 Episode artwork