Lay of the Brand
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Podcasting since 2019 • 32 episodes
Lay of the Brand
Latest Episodes
B2B Influencer Marketing with Samsung's Nidhi Mehta
In this episode of Lay of the Brand, host Peter Jacobs talks with Nidhi Mehta, the Social and Influencer Lead at Samsung Electronics America, to unravel how influencer marketing is no longer just for B2C brands. Nidhi shares ac...
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Season 3
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Episode 32
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34:30
B2G Marketing: Creating End of FY24 Impact with Mark Amtower
The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to do now -- and what to f...
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Season 3
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Episode 31
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37:33
2024 AI survey report: how to reach B2B AI buyers now
Over 90% of professionals surveyed say their organizations will use AI more frequently this year than last year. AI providers need to learn what their target audiences really think about AI, both good and bad, who’s making the buying deci...
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Season 3
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Episode 30
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23:35
B2B Influencer Marketing with Carter Hostelley, LeadTail
Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too. Carter Hostelly, CEO of LeadTail, joins us to explain how yo...
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Season 2
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Episode 29
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35:02
2024 B2B Media Outlook with Sam Whitmore
What's next for the B2B tech media world -- and how should PR pros and marketing leaders prepare for the big changes ahead? Sam Whitmore of Sam Whitmore's Media Survey (mediasurvey.com) joins host Peter Jacobs to tackle what's coming in 2024.
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Season 2
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Episode 28
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35:20