Lay of the Brand
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Podcasting since 2019 • 31 episodes
Lay of the Brand
Latest Episodes
B2G Marketing: Creating End of FY24 Impact with Mark Amtower
The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to do now -- and what to f...
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Season 3
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Episode 31
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37:33
2024 AI survey report: how to reach B2B AI buyers now
Over 90% of professionals surveyed say their organizations will use AI more frequently this year than last year. AI providers need to learn what their target audiences really think about AI, both good and bad, who’s making the buying deci...
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Season 3
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Episode 30
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23:35
B2B Influencer Marketing with Carter Hostelley, LeadTail
Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too. Carter Hostelly, CEO of LeadTail, joins us to explain how yo...
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Season 2
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Episode 29
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35:02
2024 B2B Media Outlook with Sam Whitmore
What's next for the B2B tech media world -- and how should PR pros and marketing leaders prepare for the big changes ahead? Sam Whitmore of Sam Whitmore's Media Survey (mediasurvey.com) joins host Peter Jacobs to tackle what's coming in 2024.
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Season 2
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Episode 28
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35:20
The 5 Scariest B2G Marketing Mistakes with Matt Donovan, Merritt Group
Marketing to the government is very different from a B2B approach. A lot of government-focused companies have strategies in place to crack this code, and have even engaged marketing and PR agencies to help them do it right. Even...
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Season 2
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Episode 27
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35:47